Business Management



Mode of study:
  • full-time

Course leader: dr hab. Anna Witek-Crabb

General information

Business Management is an international program that focuses on all the major aspects of modern business and organization management. It provides students with a broad understanding of management practice, ensuring a general overview of the operations of business and its environment.
Classes are conducted by management academics both from Poland and other European countries, which gives students a broader, international business perspective. Active teaching methods like problem-based learning, case studies, simulations, and games are used.
The program aims at developing students’ knowledge and skills in the core functional areas of management such as strategy, marketing, human resources, sales, project management, and logistics. The program has a strong innovation and entrepreneurship component, which is strengthened by close cooperation with business partners.

The program offers 6 specialization modules presented here as Career prospects.


Student profiles

The graduate will be ready to play entrepreneurial and managerial roles in businesses and non-profit organizations, having a thorough understanding of how to manage people and tasks in order to achieve organizational goals. The graduate will have developed strong competences in innovation, strategy, marketing, HR and sales and will be able to take on leadership positions in organizations of their choice

Career prospects

  • Digital Marketer
  • HR Business Partner
  • Innovation and Start-ups Leader
  • Marketing Communications Specialist
  • Project and Process Manager
  • Team Leade


Innovation and Start-ups Leader

The subjects contained within this module are going to enable the Students to gain knowledge and skills crucial for designing a successful company from scratch. Design Thinking will let Students experience the whole process of finding fresh, creative solutions to the problem by immersing them in class discussions and team exercises. Business Model Innovation is going to help them not only to translate a business idea to an operating enterprise, but also show them how to make it more efficient and effective. Finally, during the Business Plan and Startup Academy subjects, Students are going to get familiar with a wide variety of specific skills required to start and run their own businesses.

HR Business Partner

HR Business Partner is a module which provides students with knowledge of managing people. During the course a student has the opportunity to get acquainted with the most important factors to be taken into consideration when developing strategies and action programs for staffing, employee development and performance appraisal together with communication and psychology of working with people.

Marketing Communications Specialist

The module is designed for students interested in integrated marketing communication, advertising, public relations and new media. The courses within it provide up-to-date, global knowledge and are used to develop practical skills in managing marketing communication, building communication strategies for companies and brands as well as implementing effective online and offline communication programs.


Uniwersytet Ekonomiczny
we Wrocławiu
Biuro Rekrutacji, bud. Z
ul. Komandorska 118/120
53-345 Wrocław

tel. +48 71 36 80 982
e-mail: – pytania dotyczące zasad rekrutacji
e-mail: – pytania dotyczące zasad rekrutacji cudzoziemców
Komisje rekrutacyjne

Uniwersytet Ekonomiczny we WrocławiuRepublic of Poland
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