Business Management

Business Management

Mode of study:
  • full-time
  • part-time

Course leader: dr hab. Anna Witek-Crabb

General information

Business Management is an international program that is designed for those wishing to undertake studies in modern business management and business organization. The program has a particular emphasis on development of skills and competencies necessary to manage effectively in the global environment in a sustainable way.
In teaching – our focus is on practical aspects and cooperation with business partners who participate in many classes. We use modern teaching approaches – project-based learning, interdisciplinary business simulations and VR. Apart from good understanding of organizational functions (strategy, marketing, finance, processes, projects), the program teaches: problem solving, leadership skills, communication skills, teamwork, commitment to ethics and environmental awareness.
Part of the teaching program is the EFQM Business Excellence certification (Brussel). Students participate in the licensed EFQM Foundation Training and receive the certificates after successful course completion.

Student profiles

The graduate of Master of Business Management program has a good understanding of organizations and challenges faced by managers. The graduate is ready to play leadership roles in different institutions, as well as act as functional manager specializing in international markets, human resources, strategy or marketing and PR. 

Career prospects

  • Corporate Communication Manager
  • Human Resources Manager
  • Strategy Designer
  • Sustainability Manager

Human Resources Management

The module Human Resources Management prepares students to manage people in organizations, with an emphasis on employee development such as training, career management and relocation. The module enhances students’ managerial competencies through development of skills, knowledge and attitudes which are the most needed in managerial work. It presents also basic knowledge in occupational psychology and work-life balance initiatives. The module allows to go deeper into the self description by using psychological tests.

Corporate Communication and Public Relations

In the modern economy, every enterprise, regardless of its size and field of activity, will not succeed without the strategic implementation of effective corporate communication and PR. As part of the module, students will gain knowledge and competences in the field of creating corporate identity and internal communication, media relations, sponsoring, event management and crisis management.

Sustainability Manager

The module is designed to familiarize students with different aspects of decision making process and management of a company in the international context. After this module students will be able to use different tools useful in analytical process, prepare and conduct market research, manage international teams, and design business models for international markets.


Wrocław University
of Economics and Business
Recruitment Office, bud. Z
ul. Komandorska 118/120
53-345 Wrocław

tel. +48 71 36 80 982
e-mail: enrolment@ue.wroc.pl
Recruitment Commision

Wrocław University of Economics and BusinessRepublic of Poland
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