THE PROGRAM IS AVAILABLE IN THE ACADEMIC YEAR 2020/2021
Course leader: dr hab. Anna Witek-Crabb
This program is designed for those wishing to undertake studies in general business management and business administration. The program has a particular emphasis on the development of skills and competencies necessary to manage effectively in both local and global environments. Students will study business theory and how to apply it using functional and reliable tools. Those who go through the program graduate with a skill set that makes them attractive to employers and natural leaders in the business world. Apart from good understanding of organizational functions (strategy, marketing, finance, processes, projects), the program teaches: problem solving, leadership skills, communication skills, teamwork, commitment to ethics and environmental awareness.
The graduate of Master of Business Management program has a good understanding of organizations and challenges faced by managers. The graduate is ready to play leadership roles in different institutions, as well as act as functional manager specializing in international markets, human resources, strategy or marketing and PR.
In the modern economy, every enterprise, regardless of its size and field of activity, will not succeed without the strategic implementation of effective corporate communication and PR. As part of the module, students will gain knowledge and competences in the field of creating corporate identity and internal communication, media relations, sponsoring, event management and crisis management.
The module is designed to familiarize students with different aspects of decision making process and management of a company in the international context. After this module students will be able to use different tools useful in analytical process, prepare and conduct market research, manage international teams, and design business models for international markets.